Creating a Short-Form Promotional Video Using AI-Assisted Production
A concise promo designed to communicate key campus highlights with clarity and warmth.
Overview
This project is a short promotional video created for uOttawa Kanata North Campus to support outreach and communication efforts. The video was designed to present key information in a clear, engaging, and approachable format suitable for online platforms.
The entire script was written from scratch, defining the narrative structure, messaging flow, and pacing of the video. AI-based video production software (Renderforest) was then used to build the animated foundation, followed by advanced editing and refinement in Final Cut Pro.
Creative Focus
The video focuses on clear storytelling and accessibility. The script was written to simplify complex information into concise, easy-to-follow segments, ensuring the message could be understood quickly by a broad audience.
Visuals, motion, and transitions were designed to support the script rather than distract from it, maintaining a consistent tone throughout the video.
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